Even if acquiring new users is relatively easy with the right tools and strategies, the same can’t be said about increasing the time consumers spend with your Brand. Data shows that while repeat purchases makeup 8% of customers, they contribute up to 40% of all sales. So, if a Brand manages an uplift in retention, it will directly increase “Average Order Value” and “Customer  Value”. Apps maximize engagement with relevant messaging at the right time in a non-intrusive way.